{
  "schema": "fielddrop_brand",
  "version": 4,
  "positioning": "Use us. Skip headaches.",
  "tagline": "Three photos. Solid proof.",
  "secondary": "Truck leaves. Receipt sends.",
  "one_liner": "Drop proof on the record before the driveway call or the no-show fight.",
  "money_hooks": [
    "$25 in. Proof out.",
    "Pay per drop. Not per month.",
    "Save the claim."
  ],
  "hooks": [
    "Built for the yard.",
    "Photos beat arguments.",
    "Save the claim.",
    "No dispatch bloat.",
    "Proof hits inbox.",
    "Like a rock. On paper."
  ],
  "cta_primary": "Start proof",
  "cta_rates": "See rates",
  "cta_driver": "Driver app",
  "cta_ladder": [
    "Start proof",
    "See rates",
    "Driver app"
  ],
  "pricing_model": "wallet_usage",
  "colors": {
    "umbrella": {
      "bg": "#0c0f0d",
      "surface": "#161b18",
      "surface_2": "#111512",
      "text": "#e7ece8",
      "muted": "#8f9e92",
      "line": "rgba(255, 255, 255, 0.09)",
      "accent": "#4a9e57",
      "accent_hover": "#6bc477",
      "glow": "rgba(74, 158, 87, 0.14)",
      "cta_text": "#061008"
    },
    "skins": {
      "fd_dumpster": {
        "label": "Waste green",
        "accent": "#2d5016",
        "accent_bright": "#4a8f32",
        "pdf": "#2d5016"
      },
      "fd_porta": {
        "label": "Service blue",
        "accent": "#1a4d7a",
        "accent_bright": "#2d7ab8",
        "pdf": "#1a4d7a"
      },
      "fd_trailer": {
        "label": "Event gold",
        "accent": "#5c4a1f",
        "accent_bright": "#9a7b3a",
        "pdf": "#5c4a1f"
      },
      "fd_storage": {
        "label": "POD olive",
        "accent": "#4a5c3d",
        "pdf": "#4a5c3d"
      },
      "fd_fence": {
        "label": "Fence earth",
        "accent": "#6b5b4f",
        "pdf": "#6b5b4f"
      },
      "fd_office": {
        "label": "Office slate",
        "accent": "#3d4f5c",
        "pdf": "#3d4f5c"
      },
      "fd_wash": {
        "label": "Wash teal",
        "accent": "#2a6b7a",
        "pdf": "#2a6b7a"
      },
      "fd_lights": {
        "label": "Tower amber",
        "accent": "#c9a227",
        "pdf": "#c9a227"
      },
      "fd_power": {
        "label": "Power bronze",
        "accent": "#8b6914",
        "pdf": "#8b6914"
      },
      "fd_mats": {
        "label": "Mat stone",
        "accent": "#5c5346",
        "pdf": "#5c5346"
      },
      "fd_hazmat": {
        "label": "Hazmat red",
        "accent": "#7a2e2e",
        "pdf": "#7a2e2e"
      },
      "fd_compactor": {
        "label": "Compactor green",
        "accent": "#2f6b3a",
        "accent_bright": "#6bc477",
        "pdf": "#2f6b3a"
      },
      "fd_septic": {
        "label": "Septic violet",
        "accent": "#5c3d8a",
        "pdf": "#5c3d8a"
      },
      "fd_erosion": {
        "label": "SWPP green",
        "accent": "#3d7a5c",
        "pdf": "#3d7a5c"
      },
      "fd_scaffold": {
        "label": "Scaffold stone",
        "accent": "#7a6b5c",
        "pdf": "#7a6b5c"
      },
      "fd_lifts": {
        "label": "Lift lime",
        "accent": "#7a9e2e",
        "pdf": "#7a9e2e"
      },
      "fd_heat": {
        "label": "Heat flame",
        "accent": "#c45c26",
        "pdf": "#c45c26"
      },
      "fd_dust": {
        "label": "Dust teal",
        "accent": "#3d8a9a",
        "pdf": "#3d8a9a"
      },
      "fd_traffic": {
        "label": "Traffic gold",
        "accent": "#b8860b",
        "pdf": "#b8860b"
      }
    }
  },
  "voice": {
    "do": [
      "Three to four words per hook",
      "Verb first",
      "Name money saved",
      "Say no dispatch",
      "Lead wallet not subscription"
    ],
    "dont": [
      "Long lawsuits in hero",
      "Receipt Rail on homepage",
      "Promise you win in court",
      "Lead with Solo or Yard monthly"
    ]
  },
  "nav_cta": "Driver app",
  "absorb_from_competitors": [
    "No-login proof link",
    "Stamped photos on finalize",
    "Required slots per job type",
    "Customer notice on complete",
    "PDF export for disputes",
    "Unlimited drivers"
  ]
}